Imua Ohana
Imua apparel

Imua Ohana  /  Merch

Apparel · Art · Accessories

Merch

Made by a family that moves forward together — for families who want to do the same. Every order helps us keep going.

Coming soon

Imua hoodie

First drop

The Imua
Hoodie.

Heavyweight fleece, the wordmark across the chest, nothing else. The one you’ll reach for after a dawn session and still be wearing at the airport.

  • Heavyweight brushed fleece
  • Printed, not peeling — built for salt and sun
  • Small runs only

01 — Apparel

Imua Ohana
gear.

Built for salt, sun and repeat washing. Small runs, no throwaway prints. Drops announced first to the mailing list.

Imua
Ohana

Imua Ohana Tee

Heavyweight cotton, logo on the chest, wordmark across the back.

Coming soon Notify me
Imua
Ohana

Imua Hoodie

Heavyweight fleece, logo across the chest. For dawn patrol and the flight home.

Coming soon Notify me
Imua
Ohana

North Shore Cap

Low-profile, salt-proof, made to get ruined properly.

Coming soon Notify me

02 — Art

Originals by
Danielle.

Biophilic work — built on the idea that people are healthier in the presence of the living world, and that a painting can carry some of that indoors.

In progress

The new collection
is being photographed.

Originals and prints will be listed here with proper images and sizes shortly. Every piece is one of a kind, and shipping is quoted per work because some of them are large.

If there is a painting you have already seen and want, get in touch and we will sort it out directly.

03 — Accessories

Everything
else.

The small stuff — and gift cards, for when someone in your life needs a week on the North Shore more than they need another candle.

Imua
Ohana

Sticker Pack

Logo, wordmark and the ohana dot. For boards and water bottles.

Coming soon Notify me
Imua
Ohana

Beach Towel

Oversized, sand-shedding, printed with the wordmark.

Coming soon Notify me
Imua
Ohana

Gift Card

Toward a lesson, a stay, or the seven-day retreat.

Coming soon Notify me

Why buy from us

Every order
moves us
forward.

We’re a small local business on Oʻahu’s North Shore, building a different kind of future — one where the story changes because the family got healthy. Cycles broken. Kids raised in the water. A living made honestly, together.

Every shirt, every print, every order goes straight back into that. You’re not funding a brand. You’re helping a family keep moving.

Imua.

First dibs

Nothing’s live yet.
Be first when it is.

Apparel, art and goods are all in production. Tell us what you want and we’ll let you know the day it drops.

Part of the Imua family

The mothers’ movement that started it all.

Before Imua Ohana had a house or a retreat, it had a question: what happens to a woman’s life when she becomes a mother? Imua Moms is Danielle’s answer — a community, a contest, and a refusal to let motherhood be the end of the sentence. It lives at its own address.

Imua Moms
Imua Moms

Imua Ohana

Come for the surf.
Leave with more.

The house, the retreat, the art, and the people behind all three.